Lamborghini SUV Urus coming in 2018
It’s official, Lamborghini has announced that it will launch the new Lamborghini SUV in 2018.
The new Lamborghini SUV will be based on the Porsche Cayenne’s platform with a 600 hp V10.
The New Lamborghini SUV will be priced at around $250,000 and it will be a money maker for the parent company the mighty Volkswagen Group.
Did we say the Volkswagen Group? Yes, Volkswagen Group owns Audi, Bentley, Lamborghini, Bugatti, Seat, Skoda, Porsche, Ducati, Scania, and Man brands as it is world’s second largest automotive manufacturer.
Toyota is world’s largest automaker.
It comes with little to no surprise that both Bentley and Lamborghini are going to release luxury SUVs in 2017 and 2018 respectively.
Both the new Lamborghini SUV named Urus and Bentley SUV named Bentayga are sharing the Porsche Cayenne and Audi Q7 platform.
Sharing platforms means very little manufacturing cost, and that equates to high profits.
We’re expecting the new Lamborghini SUV to be world’s fastest SUV with sub 3 seconds 0-60 and 200 mph top speed.
Official Lamborghini SUV Press Release.
Rome/Sant’Agata Bolognese, 05/28/2015 – Automobili Lamborghini announces a luxury SUV as a third model to join its product range. The market introduction of the series model is planned for 2018. A concept of the car was first presented as the Lamborghini SUV Urus in 2012 at the Beijing auto show.
The new Lamborghini SUV will be produced in Sant’Agata Bolognese and will herald additional growth and significant opportunities across the marque with the expansion of the product range. It will also determine a substantial increase in the production capacity of the factory. Over the lifecycle of the new vehicle the company will invest hundreds of millions of Euros.
The project will be realized due to the joint commitment of several parties involved, including Volkswagen Group with AUDI AG as Lamborghini shareholder, the Italian Ministry of Economic Development, Invitalia (Italian national agency for inward investments and economic development), Emilia Romagna Region, the Union Representatives and the entire Automobili Lamborghini team.
Automobili Lamborghini President and CEO Stephan Winkelmann declares: “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.” He adds: “The new Lamborghini SUV will be made in Sant’Agata Bolognese, demonstrating our commitment to safeguarding the values of ‘Made in Italy’ worldwide.”
Production of the new Lamborghini SUV in Sant’Agata Bolognese will see significant development of the factory site, increasing from the current 80,000 square meters to an area covering ca. 150,000 square meters. The project will include the construction of new facilities, such as a new production line, warehousing and enlargement of the R&D department.
The addition of a third model line will also provide important opportunities for the supplier network in Italy and internationally, and have a strong impact on human resources: Lamborghini intends to hire 500 new employees.
Rupert Stadler, Chairman of the Board of Management Audi AG states: “Lamborghini, Italdesign Giugiaro and Ducati have developed very successfully under Audi parentage, and kept their Italian identity. With the decision to produce the Lamborghini SUV in Sant’ Agata Bolognese we have proven once more our commitment to Italy as an important automotive industrial nation.”
Luca de Meo, Board Member for Sales and Marketing Audi AG underlines: “Lamborghini is today one of the world’s most exclusive brands. We at Audi are very proud of all our Italian subsidiaries. I am delighted at this outcome for both Lamborghini and Italy, and thank the Italian government for their collaboration in helping to make this possible.”
A luxury Lamborghini SUV sees Lamborghini challenging an unexploited, fast-growing and fascinating car segment, and expanding its clientele significantly. These will include Lamborghini super sports car customers who to date have driven SUV models from other brands, as well as families and customers new to the Lamborghini marque.
Distribution of volumes will be well balanced among the three major sales regions: EMEA, the Americas and Asia Pacific. Target markets will be primarily the USA, China, the Middle East, United Kingdom, Germany and Russia. The annual volumes will be around 3,000 vehicles and will double the company’s current sales performance.