Lamborghini Asterion Cancelled in favor of Urus

Lamborghini Asterion

Lamborghini Asterion LPI 910-4

Stephan Winkelmann, the President and CEO of Lamborghini told AUTOCAR that Lamborghini Asterion LPI 910-4 production plans have been cancelled in favor of the Urus SUV.

Introduced in 2015 Paris Motor Show, the Lamborghini Asterion LPI 910-4 was created to demonstrate Lamborghini’s abilities to adapt to the changing Supercar market.

When Ferrari launched LaFerrari, McLaren launched P1 and Porsche launched the 918 Spyder and the new era of mid-engined plug-in hybrid Supercars began.

Lamborghini however didn’t have anything to compete with the likes of Ferrari and Porsche, however they stole the spotlights with the $4.5 million limited Veneno and Veneno Roadster powered by a 6.5-liter NA V12 that produces over 750 horsepower.


Lamborghini Asterion LPI 910-4

Lamborghini Asterion produces over 900 horsepower and is capable of 0-60 mph of 3 seconds, with top speed limited to 200 mph.

“Asterion was built to show what we would do if the regulations forced us to have 30 miles of electric range as well as high-speed performance.” -Stephan Winkelmann, the President and CEO of Automobili Lamborghini S.p.A.

Lamborghini Asterion LPI 910-4

Lamborghini Asterion LPI 910-4

The reality of the matter is that luxury and high performance SUVs sell like hot cakes as evident with Mercedes-AMG G63, and Porsche Cayenne’s sales figures.

The Lamborghini Urus SUV is launching in 2018 and it will be a huge money maker for VW Group, the parent company of Audi who owns Lamborghini.

The Lamborghini Urus SUV, just like its Bentley cousin the Bentayga SUV will be based on the Porsche Cayenne’s platform and powered by the same V10 engine that powers the mighty Huracan, with up to 600 horsepower.

VW Group’s geneous platform sharing equates to high profitability, and that helps Lamborghini continue to produce high performance Supercars in years to come.

Trading the heavy, and large Lamborghini Asterion Plug-in hybrid (PHEV) V10 aspirated engine that’s mated to 3 electric motors for world’s fastest SUV feels just right.


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